Born and educated (Matura) in Salzburg, Austria.
Lithography education and training in Munich, Germany (1984-86)
College of Economics at the Wirtschaftsförderungsinstitut, Vienna, Austria (1986-88)
Client director at the advertising agency Haupt-Stummer/J.W.Thompson, Vienna, Austria (1988-1991)
Theory:
Napa Valley College - for wine growing (1991)
Ingenieursschule Wädenswill (Wädenswil Horticultural College) Switzerland (1992)
Practical Experience:
Pine Ridge Winery, Napa, California, USA (1991);
Fattoria die Montemaggio, Tuscany, Italy (1992);
Wine-growing, experimental vineyards of the Wädenswil Horticultural College, Switzerland (1992);
Franz Keller/Schwarzer Adler winery, Baden, Germany (1992);
Villa Maria Estate and Esk Valley Estate, New Zealand (1993);
Gunn Estate, New Zealand (1996);
Manager for 14 years (wine-growing; oenology; marketing & sales) at the Schlossweingut Graf Hardegg wine estate, Seefeld-Kadolz, Weinviertel, Austria (1993-2007); adapted winery to biodynamic operation as of 2006;
Since 2008 - independent wine-growing and wine marketing consultant;

In March 2008 - founded own winery at Spitz an der Donau.